Case study: Nordea

Why did Nordea decide to join GreenDice specifically? What was the primary “pain point” you were looking to resolve?

Nordea has partnered with GreenDice to make technology-related processes more environmentally friendly and to promote the sustainable lifecycle management of devices. In addition to reducing its environmental footprint, the collaboration with GreenDice enables Nordea to support communities and people in need through the reuse of devices, helping to create opportunities for turning aspirations and goals into reality.

How does directing IT equipment toward reuse fit into Nordea’s broader sustainability strategy?

Nordea has set a clear ambition to achieve net zero emissions by 2050. Delivering on this strategy requires sustained focus and continuous progress across multiple areas of the organisation. Reducing Nordea’s environmental footprint by returning used technology devices into circular use represents an important step towards this goal.

What were your expectations for this partnership before starting, and have they been met so far?

Prior to the collaboration, Nordea’s expectation was to contribute to a more sustainable future by enabling environmentally responsible choices in everyday operations. Today, it can be said that these expectations have largely been met.

Large organizations often have strict security requirements. How has GreenDice managed Nordea’s data security and equipment handling standards?

Nordea applies high security standards, as the protection of customer data is of critical importance. GreenDice and Nordea’s IT teams have worked in close cooperation to ensure the secure removal of existing software and data from hardware. GreenDice has successfully met all of Nordea’s requirements to ensure the security and integrity of device reuse.

To what extent has the GreenDice model made your daily IT asset management simpler or more systematic?

The collaboration with GreenDice has significantly simplified administrative processes. Nordea benefits from a dedicated point of contact, ensuring fast and clear communication. Following the collection of devices, all hardware information is made available through a self‑service portal, including data on the environmental impact and footprint reduction associated with each device.

How important is it for Nordea to know exactly where and to whom your old devices are going?

For Nordea, it is important that technology reaching the end of its operational use is returned to the circular economy in a responsible manner and that its lifecycle is extended as far as possible. Where further use of devices is no longer possible, it is essential for Nordea to have assurance that they are responsibly disposed of or recycled.

What has been the most surprising or positive aspect of this collaboration for you?

GreenDice responds quickly to Nordea’s requests and consistently adheres to agreed timelines. Solutions are often planned one step ahead, with the aim of making everyday operations as smooth and efficient as possible. In addition, GreenDice supports several schools and kindergartens, reinforcing Nordea’s sense that this partnership enables meaningful, tangible contributions to communities and to people in need.

What would you say to other large corporations that are still considering transitioning their IT lifecycle to a circular model?

Nordea encourages organisations to consider partnering with GreenDice, as the collaboration creates value on multiple levels. The company benefits from extended lifecycles for IT devices and increased transparency across related processes. At the same time, the partnership supports schools by providing access to high‑quality technology and contributes to the promotion of responsible and sustainable use of IT.