Lidl Estonia and GreenDice Partner to Direct Used Laptops into Estonian Society
Lidl Estonia is handing over 29 business-class laptops that have reached the end of their replacement cycle to its partner GreenDice. The goal is to extend the lifespan of the devices and reduce electronic waste. The reuse of laptops is part of Lidl’s broader environmental strategy, which focuses on the efficient use of resources and the implementation of circular economy principles in daily business operations.
The computers being directed to GreenDice were used by Lidl’s office staff and remain in excellent working condition. Instead of sitting in storage or being sent for disposal, these devices will reach people in Estonia through GreenDice’s community service, where they can continue to be used along with technical support and a warranty.
Liis Kiviloo, Corporate Social Responsibility Consultant at Lidl Estonia, emphasizes that sustainability is a core pillar for Lidl in every field of operation: “We believe that big changes start with smart everyday choices. Sustainability is in our DNA, and for us, saving resources doesn’t just mean large factories, packaging optimization, or logistics – it also includes what we do at our office desks. Partnering with GreenDice is a decision made with heart: we don’t want our employees’ well-maintained tools to become waste. Thanks to this cooperation, we can extend their lifespan while contributing to the growth of digital capability.”
Argo Alaniit, CEO of GreenDice, is pleased that more and more organizations are choosing transparency: “It is important for Lidl Estonia that the company’s activities are in line with sustainable development goals. Directing IT equipment into controlled reuse and ensuring materials reach recycling directly helps reduce the CO2 footprint that would be generated by manufacturing new devices. With GreenDice’s service, Lidl can view the entire lifecycle of its device fleet transparently and measurably.”
The Estonian technology company GreenDice helps reduce the overconsumption of IT equipment by making high-quality business-class devices accessible to everyone. Starting from €6.90 per month, anyone can use reliable devices complete with full maintenance, warranty, and IT support. Transparent lifecycle tracking with community involvement allows companies to accurately report the CO2 footprint of their devices and eventually direct them into material recycling.
The retail company Lidl, part of the Schwarz retail group headquartered in Neckarsulm, is one of the leading companies in the food retail sector in Germany and Europe. Lidl is represented in 32 countries worldwide and operates 12,600 stores and over 230 logistics centers across 31 countries.
Lidl Estonia was founded in 2018, and on March 3, 2022, Lidl opened its store chain in Estonia. Currently, Lidl has 21 stores in 10 cities across the country. In 2026, Lidl Estonia was awarded the internationally recognized Top Employer title for the fourth time. More information: Lidl.ee and LinkedIn.
In the photo: Lidl Estonia Corporate Social Responsibility Consultant Liis Kiviloo and GreenDice Operations Manager Alexander Assmann.
